INTERACTIVE: LDVHOSPITALITY.COM

One Source VMS recently completed a website for Lenny’s Hospitality Group, the New York City-based hospitality company. The website - www.ldvhospitality.com - was launched to honor the re-branding of Lenny’s Hospitality Group which aimed to illuminate the five brands that comprise Lenny’s holdings.

The project began when OS39 Creative developed an interface that would allow users to easily navigate between the five Lenny’s brands- Yolato, Local West, Lenny’s, Lucy, Lugo Tailored Lifestyle- while also learning about the greater company behind those brands. LDV stands for “La Dolce Vita”, or the good life, and it is the motto behind Lenny’s Hospitality. The company aims to create services, experiences, and products to bring their customers “the good life”. OS39 Creative used this motto as the inspiration for the website’s art and design. In addition to brand awareness, OS39 created a blog to showcase reviews and news, a contact section for inquires, and a press section where content is available for download with just a click.

One Source VMS also produced Press Kits and other marketing materials which enables Lenny’s to spread the word about their rebranding and relaunch via another vehicle: printed collateral.

Using both online and print marketing, One Source VMS was able to illuminate Lenny’s Hospitality Group as an all-encompassing life style brand.