FENDI DISPLAY: METAMORPHOSIS

One Source VMS produced a metamorphic display for Fendi this fall. By mounting magnetic substrate to custom cut, bean-shaped medium-density fibreboard (MDF), One Source VMS was able to create a window landscape containing threefold motion artwork, saving the client the need to rebuild or re-install the consecutive correlating pieces.

 

The Project:
When Fendi’s team came to One Source VMS, they needed to make the concept for their window display in Italy appropriate for all their United States boutiques. Like Fendi’s brand, the display needed to be baroque at soul, and this quality needed to be translated into harmonious curved lines with a fluid sense of space.

 

The Challenge: Producing back wall and centerpiece artwork, which would transform without having to rebuild the entire exhibit separately each time. The Solution: Careful Design. Elegance. And of course, Magnets.

Each of the three pieces at the heart of the exhibit were hand painted to create the distinct “rustic” look Fendi desired. One Source VMS then mounted a magnetic substrate to the front of the pieces so that each change simply required exchanging the magnetic face. Each of the layers was designed to be easily removable and hard to damage so as to make the transition of them from September to December as smooth as the overall aesthetic of the combined piece.

Each layer of the showcase not only used different artwork, but was also made out of a different material. Cad-cut vinyl changed to gold-mirrored plexiglass which then changed into mounted C-prints. All of this stood on a custom built platform, which was hand-painted to convey the careful work and craftsmanship that is an integral part of the Fendi style. At first the surrounding walls revealed pastoral graphics printed on ultraboard; then transitioned into gold laminated plexiglass and the finale exposed C-print graphics. From plexiglass cubes to floor platforms, One Source VMS custom manufactured it all.

The new means offered enhanced the elegance, practicality, innovation and style - all part of Fendi’s foundation - all integral to the success of a display, in general. From Italy to the United States, the members of the Fendi team were very pleased.