SAY HELLO TO 555 CALIFORNIA

One Source VMS produced a brand- “555 California”- for Vornado Realty Trust’s new property in order to reinvent the building’s image while maintaining the landmark status of the structure. “555 California” collateral, from trusses to brochures, was produced to support Vornado’s newly acquired, prime space. The center of the campaign, the hanging “555″ in the building’s atrium, is an entirely custom installation. The design and construction, including custom fabricated piping, fabric, and interior illumination, was managed by One Source VMS Display, Offset, and OS39 Creative.

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