Apr
1
HOLIDAY GIFT FEATURED IN ADVANTAGES MAGAZINE
Advantages April 2008
Featured Article: “A Sample Plan:Using Samples to Get More Sales”
Your Order Runneth Over.
Another smart way to use samples is to illustrate your past success stories with overruns. “To slap a logo on a pen or a stress ball and to show that to somebody - I don’t find that to be any kind of special sales tactic whatsoever,” says Michael B. Frank, VP of creative and strategic marketing at One Source Visual Marketing Solutions (formerly Push Promotions Inc., asi/302563). “However, if I took that stress ball and put a logo on it and turned it around in 24 hours because they wanted to do a street team event, and there’s a whole story behind it, and there’s something that captures your attention, then I find that to be a worthwhile sample to show somewhere else.” See story at ASICentral >
